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« I am what I am » (Je suis ce que je suis) – tel semble être le leitmotiv de la marque allemande en cette saison. La nouvelle collection nous enchante avec ses coupes féminines et ses designs qui sortent de l'ordinaire.
‘Make trends wearable,’ this is Doris Streich’s motto. With passion and dedication, the label delivers collections that inspire a modern, unique and confident take on fashion in plus sizes.
A third-generation, family run business, Doris Streich continues to win over customers all around the globe with their expertise and craftsmanship. ‘We are old-fashioned’, they claim proudly, expressing their fierce dedication on quality. Only when the last button and seam have been checked does an item get the approval to leave the fashion headquarters. Four family members oversee the company: Doris, Wolfgang, Brigit and Oliver Streich. Everything from the design to the cutting and final quality control check is undertaken in-house and never outsourced, to ensure maximum control – after all, each piece of clothing carries the family name.
This doesn’t mean the label’s take on fashion is conservative, however. Modern and always in style, the label encapsulates a contemporary aesthetic in their collections that represents the customer they cater to: Young irrespective of age, fashion-conscious and always with an international vibe, ‘these are the women we dress – with passion and enthusiasm.’
The label’s philosopy
‘I am what I am,’ the iconic Gloria Gaynor lyric perfectly sums up the label’s philosophy and thus quickly became their slogan. The message behind it is a strong statement: Fashion clichés have no place in the label’s understanding of style, as beauty is not defined by standards but by confidence and individuality. Uniqueness is always a trademark rather than a flaw.
Doris Streich is hugely popular in over 20 countries including France, Italy, Russia and Canada and loved by women all over the globe.
Luxe materials and intricate detailing are what set the label’s jackets, trousers, skirts, tops and blouses apart. Making each range easily combinable allows for the creation of unique looks that are always eye-catching. On top of that, Doris Streich’s collections are always crafted with stretch fabrics to guarantee not just comfortable wear but flexibility and room to move. Trends are made wearable instead of simply copied from the runways, never compromising on comfort for the wearer. Doris Streich cannot be limited to just one style. From laid-back and sporty to supremely elegant and chic, all style renditions can be found at the label in sizes from 12 to 28.
Streich Bekleidungswerk GmbH & Co. KG. was founded in 1947 by Hermann Streich. The company is based in Balingen, in Germany’s southwest. When Hermann Streich’s son Wolfgang and his wife Doris took over the company in the Eighties, they put their focus on mix-and-match fashion. The third generation of Streichs joined the family-run company after having completed a comprehensive education. Daughter Brigit Streich and son Oliver Streich have been part of the company since 2000. Birgit, as product manager, oversees the creation, design and marketing and works closely with the design team. Oliver’s expertise lies in sales, IT and finance. The global business supplies to over 1,500 clients in Germany, Europe, Russia, Asia and North America.